I've decided to pick my blog back up. And I've got some good news to report.
After about fifteen months of work,thousands of miles in a car, ten thousand e-mails, phone calls and two ex-girlfriends(I'll explain later),The dream that took me away from this blog, my dream of owning a brewery, has finally come to fruition.
Back Forty Beer Company will be debuting at the Magic City Brewfest this weekend in Birmingham, AL. We will be on tap at your local pub in Birmingham in about two weeks, and on the shelves in six-packs by mid July.
Disclaimer: Before reading this, I would like to define a few terms:
Craft Beer: This is what a lot of people refer to as "Dark Beer" or "Micro Brew".
The "Dark Beer" term really bothers me. While there are some styles of craft beer that are "Dark" (i.e. Stouts, Porters, Etc...), there are also many styles of craft beer (i.e. Blond Ales, Pale Ales, Pilsners, Etc.), that simply have more color than the light beer that most people in the South consume in mass. Which isn't saying much, since most of the mass produced stuff is almost crystal clear, and has much less flavor.
(Craft beer is no different than gourmet food. It's prepared in small batches, with fresh ingredients. It's also a little more expensive than your "average" beer (Bud, Coors, Miller). There are literally hundreds of different styles to choose from. And even if you do narrow it down to a specific style, no two beers within that style will taste the same. Just like your Mammy's cornbread is better than anyone else's, despite the fact that it's all called "cornbread".)
For those of you who took Logic in college, maybe this will help:
McDonald's is to Coors Lite, as a Four Star Restaurant is to Craft Beer.
So just like you wouldn't eat at a gourmet restaurant every time you went out for food, we're not asking anyone to drink our beer every time they have a beer. If you're going to Talladega, McDonald's and some Budweiser. If you're coming home from a long day at the office and you stop to buy yourself a delicious steak to throw on the grill, grab a six-pack of a good craft beer.
The Alcohol content in craft beer is roughly double of that in mass market beers you see on the shelves. It sits a little heavier on your stomach, but the whole point is that you don't have to drink as much. Which means no more going to the bathroom fifteen times a night....
Offering: This is a commonly used term in the beer world to describe a style of beer that a Brewery produces. So if you have a Brewery who makes a Stout, A Pale Ale, and A Wheat Beer... that Brewery would be considered as having 3 "offerings".
Great American Beer Festival, Denver, CO: This is basically the Beer Olympics. Micro-Breweries, and the big breweries, come here from all over the world to have their beers judged against everyone else's. The Award of "Small Brewery of The Year" that's given away at this Festival is basically what put Sweetwater Brewery on the map. In short, it's a big deal.
Free The Hops: This is a lobbyist group that has been working hard to have the beer laws in Alabama updated. The old laws only allow for beer that is less than 6% Alcohol By Volume to be sold in the state. This eliminates literally hundreds of beers from around the world from being sold anywhere in the state of AL. And it keeps breweries like ours from producing the tasty flavors we really want to.
To put this into perspective: You can walk into a quick shop and buy a bottle of wine that's 20-25% Alcohol By Volume, and you can walk into an ABC store and buy a bottle of Vodka that's 40-50% Alcohol By Volume, if not way more than that.
After four years, these guys finally got the laws updated, and not a moment too soon. Governor Riley signed the bill on the day our first kegs were being filled. Talk about perfect timing.
Okay, now you can hear the Story of Back Forty Beer Company:
Back Forty is the brain child of Myself and my partner(Zach Folmar). We're currently living in Atlanta, and have been waiting patiently on the Free The Hops legislation to pass so we could launch this operation and make our way back to Sweet Home Alabama.
The name Back Forty Beer Company is basically a reference to the back 40 acres of the farm. Traditionally the "Back 40" of a farm is the most challenging to maintain, but also produces some of the best yields due to the rich content of the earth. Likewise, Alabama was one of the last States in The Union to update it's outdated beer laws (MS is the only one left), and now it's time to reap those yields.
The craft beer market in Alabama has a lot of room to grow, and we plan on doing everything we can to make that happen. Our main goal is to focus on the local community and support other small business owners while offering up our tasty flavors for the people of Alabama.
The company is founded in Alabama, and just about every aspect of this business is supported by Alabama based suppliers. We've worked with a Design firm out of Athens, AL on our label and logos, our attorney is in Birmingham, our accountant is in Dothan, AL, our shirts are printed in Huntsville and our Brewmaster is out of Montgomery, AL.
We've been working with Jamie Ray (A nationally recognized Brewmaster who has won several medals at the Great American Beer Festival in Denver, CO), for over a year on our first offering, "Naked Pig Pale Ale". And we have several ideas in the works for additional year round offerings in the coming months. We're looking forward to producing some great beers that Alabamian's have never tasted before. Once things get up and running, we'll start releasing some seasonal offerings, one-time offerings, limited edition batches, etc. That's what we're really excited about.
The only aspect of this operation that isn't planted firmly in Alabama soil, is the production and packaging. We had to go to another craft brewery in a neighboring state for our first production batches. We negotiated a contract that allows us to pay them a flat rate to brew and bottle our recipe at their Brewery, under the supervision of our Brewmaster. This is partially due to the enormous start-up costs associated with building a complete brewery operation from scratch. But it's also given us the opportunity to support another regional micro-brewery while we get up and running.
If things go well, we hope to have the brewery completely established in Birmingham in about a year to eighteen months. That's really going to depend on the overall economy, as well as the local reaction to our beer.
Here's a link to our website: www.backfortybeer.com .... It's just a simple splash page at the moment, but we hope to have the full site up in about a week.
There is also a link to our site on the front page of the Magic City Brewfest website: www.magiccitybrewfest.com
I would love to see you guys out there and thanks to everyone for your encouragement on this Journey that started right here.
Cheers,
K. Jason Wilson - Owner
Back Forty Beer Company
Birmingham, AL
P.S.
Here's our Label....
